COGENT RESEARCH ACQUIRED BY MARKET STRATEGIES, A PORTFOLIO COMPANY OF VERONIS SUHLER STEVENSON - SILVERWOOD PARTNERS EXCLUSIVE FINANCIAL ADVISOR TO COGENT RESEARCHMay 16 2013, Sherborn
MA – Cogent Research, LLC, a leading market research and strategic consulting firm focused on the wealth management industry, has been acquired by Market Strategies International, a Veronis Suhler Stevenson portfolio company. Silverwood Partners served as the exclusive financial advisor to Cogent Research in the transaction.
Market Strategies International announced today that it has acquired Cambridge, MA-based Cogent Research, a market research and strategic consulting firm that specializes in the wealth management industry. The acquisition closed on May 2, 2013.
Since 1996, Cogent Research has delivered critical market insight and strategic consulting to leading asset management firms, investment distributors and insurance companies. The company launched its first syndicated report in 2007.
“Cogent has deep expertise in wealth management and a robust offering of almost two dozen syndicated products that provide actionable intelligence for key industry executives and decision makers,” said Dr. Rob Stone, chief executive officer of Market Strategies. “They are perfectly aligned with Market Strategies’ promise to drive confident business decisions through industry expertise.”
Cogent Research founders and principals, John Meunier and Christy White, will co-manage Market Strategies’ new Syndicated Division. Moving forward, Market Strategies’ syndicated products will be known as Cogent Reports. In addition to supporting the current product lineup, Market Strategies’ advanced technology and global reach will allow the Syndicated Division to bring a host of new offerings to the financial services community, as well as to other industries served by Market Strategies. The company will deliver insights and data to clients through a best-in-class web-based information delivery platform to be rolled out later this year.
Tony Ferreira of Cogent Research will join Market Strategies’ Financial Services Division, where he will be a senior vice president and sector lead for Wealth Management. Tony has delivered strategic research on product development, customer satisfaction, branding, pricing and segmentation for more than 20 years.
“We spent considerable time searching for the perfect partner,” said White. “John and I believe Market Strategies is that partner. Well-respected as one of the world’s largest market research firms, Market Strategies has invested heavily in technology, which provides enhanced access to data, analytics and operational support, which means we can do more for clients, better and faster.”
Meunier added, “Market Strategies and Cogent Research share the same core principles: evidence-based consulting powered by deep industry expertise, thought leadership and research rigor. The result is a work ethic and a drive to deliver excellence in every aspect of what we do. Bottom line: this acquisition is a strategic move that will result in significant value to all of our clients.”
Cogent’s 25 employees will remain at 125 CambridgePark Drive in Cambridge, MA.
About Cogent Research
Cogent Research is an established market research firm that provides syndicated research products and custom research solutions to support marketing, sales and product development to executives primarily in the wealth management industry. Cogent focuses primarily on industry analysis, brand equity, customer loyalty, product development, sales strategy and marketing communications. For further information, please visit http://www.cogentresearch.com
About Market Strategies International
Market Strategies International is a market research consultancy with vast expertise in wealth management, communications, consumer goods, healthcare, technology, energy, and financial services. Market Strategies conducts qualitative and quantitative research, and their research emphasizes brand, communication, customer experience, product development, segmentation, and user experience. For further information, please visit http://www.marketstrategies.com
About VeronisSuhler Stevenson
VeronisSuhler Stevenson (“VSS”) is a private investment firm, founded by John J. Veronis, John S. Suhler, and Jeffrey T. Stevenson. The firm invests in information, education, media, marketing and business services industries in North America and Europe. Since 1987, VSS funds have invested in 72 platform companies, which have resulted in over 320 add-on acquisitions. For further information, please visit http://www.vss.com.
About Silverwood Partners
Silverwood Partners is a specialized investment bank that provides mergers & acquisitions and private placement advisory services to information technology, communications technology, consumer products, business services and healthcare companies. The firm’s targeted industry focus allows it to bring a depth of knowledge and industry relationships to each client’s unique situation, and Silverwood has a hands-on, consultative approach with a high degree of senior partner involvement. For additional information, please visit www.silverwoodpartners.com.
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