Fred Coutts, President and Founder of Waypoint Marketing Group, brings extensive experience to the healthy living industry, specifically in the Natural, Organic and Specialty Grocery markets. His expertise centers around providing strategic solutions for his clients’ sales challenges and new product launches, as well as knowledgeable and fair management of broker partners, and ethical and sustainable relationships with trading partners.

Prior to founding Waypoint Marketing Group, Mr. Coutts held CEO, marketing and managing roles with Greenfresh Market, Acosta and Natural Foods Markets. These leadership positions honed skills that enabled him to build a natural products company from the ground up – from raising capital and formulating full retail concepts to sales, merchandising, and general operations management.

Mr. Coutts is currently a member of the Board of Directors of iLevels Brands and is a former board member of NNFA-NW.

Mr. Coutts graduated from the University of Washington, School of Business Executive Management Program in 1989, and the FMI Food Management Program in 1986.