George Elsaesser

Industry Advisor

George is the Founder, President and Principal Consultant for GEA & Associates LLC, founded in 2004. He has over 41 years of diverse experience in the Broadcast and Media Technology (B&MT) markets, including senior level positions as General Manager, Vice President of Sales and Marketing and Director of Sales and Marketing. His corporate affiliations include Sony Corporation of America, AVID Technologies, Telemetrics, BASYS Automation, A.N.N. Automation, Drake Broadcast Automation, Logic Innovations, Telemation and FortelTV.

Mr. Elsaesser provides counsel in all Sales Operations functions, including sales planning, Pipeline forecasting, regional territory planning, compensation/incentive plans, organizing and managing distributor/reseller channels, direct sales organizations and manufacturer’s representatives. He couples this with a unique interest in enhancing the financial status of suppliers, to increase revenues and profitability by restructuring overall sales operations.

Mr. Elsaesser holds a BSEE degree from Fairleigh Dickinson University in Electronic Engineering, and has participated in Master’s Degree studies in Electronic and Communications Engineering at the University of California, Irvine and UCLA. He has participated in intensive industrial marketing and sales programs at both Stanford University and the American Management Association, with a strong emphasis on Sales Operations Management and New Product Introductions.

He is an active member of the Institute of Business Forecasting and Planning (IBF), St. John’s University, NY, the academic center of excellence in forecasting and demand planning. He is also an active participating member of the International Association of Broadcasting Manufacturers (IABM), the global organization promoting the cause of suppliers within the Broadcast industry. He also serves on the IABM Americas Regional Advisory Council.