JP Laqueur creates understanding and connections between people and brands, buyers and sellers, companies and employees. He began his career at MCI, marketing some of the world’s very first Internet services, and seeing first-hand how a powerful brand – and a committed culture – could disrupt a 100-year old monopoly. Mr. Laqueur held senior technology industry marketing positions and founded a series of marketing and brand agencies over the next 20 years focused on communications, branding, and corporate culture.
Today, Mr. Laqueur is a co-founder of BrandFoundations – a strategy consulting firm that uniquely integrates the disciplines of branding and organizational development. BrandFoundations helps companies develop a more authentic and differentiated brand story, and then re-imagine it as a framework for recruiting, training, rewarding and retaining employees.
Mr. Laqueur serves as a mentor at the Startup Institute of NY, on the executive committee of the Business Owners Exchange (BXO) and the Exit Planning Exchange (XPX). He earned his BA in Political Science from Hobart College.
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