Robert Genco brings over 25 years of experience to the consumer and healthy living industry through marketing, business development and commercialization, with a specialized focus in the supplements and HABA categories. His company, Della Terra LLC, is an independent sales and marketing firm representing many of the natural products industry’s finest lines. Della Terra engages manufacturers and retailers across all aspects of commerce to maximize visibility and awareness throughout the marketplace. Services include product development guidance, strategic sales programming and management, promotional planning and implementation, brand education, and broker management. These services can be delivered from a national level all the way to implementation at shelf.

Previously, Mr. Genco held management roles at Weleda US, a subsidiary of Europe’s leading all-natural skin care company, where he directed all sales activity, determined strategic positioning, managed all channel activities, engaged in education and training, and coordinated major press events. He excelled in creating competitive assessment and strategies to maximize brand opportunity.

Mr. Genco received a Bachelor of Arts degree in History and Italian Literature from Columbia University in the City of New York.