Private Placements

Private Placements

Through the firm's sector focus, Silverwood understands the fundamental strategic and execution issues faced by the firm's clients. With the benefit of many years of investment banking experience, Silverwood's principals also understand the objectives and perspectives of institutional investors. Silverwood aims to bridge strategically between the standpoints of issuer and investor. For clients, Silverwood utilizes sector knowledge and investor understanding to thoroughly prepare an issuer for the institutional capital raising process. This is accomplished by (i) shaping the presentation and positioning of a client to more closely fit with the expectations and objectives of institutional investors and (ii) assisting a client in anticipating questions and issues that will arise during investor review and due diligence so that considered responses can be formulated and known issues addressed in a proactive manner. Silverwood has a flexible approach to private placements and the firm's engagements range from being the exclusive financial advisor and managing all aspects of transaction preparation and execution to acting in a non-exclusive capacity and contacting selected investors where Silverwood may have a strong relationship. Under any approach, Silverwood provides assistance in two important areas:

Expand Distribution of a Private Placement

Silverwood is an access point to a qualified group of institutional investors that include leading venture capital firms, insurance companies, strategic investors, and other sophisticated providers of private equity. Silverwood can broaden the distribution of a private placement by accessing the firm's contact network.

Strategic Financial Advice for a Private Placement

As a strategic financial advisor, Silverwood interfaces between a client's particular circumstances and the requirements of the institutional investor. The firm's role is to assist its clients in preparing for and implementing the institutional capital raising process such that the potential of each investor contact or meeting is realized to its fullest extent.

Silverwood advises companies seeking capital from institutional investors and not individual or angel investors. The firm provides advice to companies that require at least $5 million in a Series B or later financing, have a substantially complete product, have a fully developed business plan, have a complete management team, and have 4 to 6 months of cash available.

Private Placement Success Factors

It is not enough to get an initial meeting with a potential investor. Between the initial meeting and a successful closing are many months of negotiations and in-depth due diligence. A successful placement requires engaging multiple investors in additional discussion and due diligence after the first contact, converting that interest into term sheets, and managing a group of professional deal makers through to a transaction closing.

A number of factors strongly influence success in the institutional capital raising process:

  • Compelling investment thesis
  • Thorough preparation in advance
  • Clear, consistent communication of investment thesis
  • Comprehensive marketing program
  • Managed process and sense of competition
  • Proactive responses to investor questions and due diligence



“Silverwood Partners went above and beyond as our investment banker and was highly responsive in guiding us through a fast-changing market environment.  The firm’s deep network of industry advisors and strategic partners provided us with a really strong look at the options available, and ultimately resulted in a perfect transaction counterpart for us. Silverwood was disciplined and structured yet also creative in identifying a range of alternatives involving industry-leading strategic and financial players. Kudos on a job well done, and thanks to the Silverwood team.”


Founder & CEO

Purple Carrot








“The team was great to work with. The process produced a range of alternatives, and we closed with an acquirer that has the resources to drive our business into the next phase.”


Chief Executive Officer








“Silverwood has long been the gold standard for understanding the emerging food and beverage industry, their innovators and the consumers they serve. Their consumer investment banking team has played the critical role in partnering with great CPG brands at the right time and in the right way, taking them to greater success.”


Chief Executive Officer

Kohnstamm Communications







"Silverwood Partners led us to a successful transaction within a short period of time. They identified a broad range of strategic players within the emerging natural and organic space as well as relevant financial players. They were responsive to our short lead times and provided value added support to extend our limited resources when we needed it. They were great partners, making the process easy as well as enjoyable. We intend to use them again as we expand our business model in the future. "



Chief Executive Officer

Healthy Mama Holdings LLC







“We are pleased to have found a great partner for the Brands Within Reach business as NewAge moves in a different strategic direction with ARIIX and our direct selling/e-commerce initiatives. Silverwood Partners ran a comprehensive process and delivered a range of alternatives for review – we appreciate the industry expertise and guidance of the Silverwood team.”


Chief Executive Officer

NewAge, Inc.