Jim was formerly Senior Vice President of Global Marketing at SMS Audio, a premiere headphone and accessories company founded by Curtis “50 Cent “Jackson.  In this role, Jim was responsible for leading SMS Audio’s global marketing, strategic licensing, and business alliances.

Prior to holding this position, Jim founded JPL Consulting, a Boston based consumer products consulting practice from 2007 to 2012.  The company provided brand advisory services … new business development support … and capital raising assistance to global brands, broadcasters, and sports properties.

Following Procter & Gamble’s acquisition of Gillette in 2005, Jim was named Director of Global Sports Marketing for Procter & Gamble’s family of brands through 2007.

Jim’s career at The Gillette Company span 25 years where he held positions of increasingly responsibility in sales, brand management, sports marketing, and corporate marketing.  In the corporate marketing role, Jim was responsible for sports marketing, e-marketing, strategic licensing, advertiser funded programing, and multi-cultural marketing for all business units: Gillette, Duracell, Braun, and Oral-B.  He led the development of several corporate scale marketing campaigns that received industry awards and achieved marketing cut-through on a US and global basis. Notable successes include Gillette Young Guns (NASCAR), Gillette Best Young Player Award (World Cup), Gillette Million Dollar Challenge Series, and The Gillette Stadium naming rights.  The above programs set industry standards for successfully monetizing sports marketing through advertising effectiveness and retail activation. Within this role, Jim was also responsible for providing company-wide best practices, marketing innovation, functional excellence “wins” and ROI based marketing metrics.

In 2025, Jim was elected to BrainBox Intelligent Marketing’s Board of Directors: a Lexington, KY based marketing services agency that possesses expertise in sports & entertainment marketing, digital marketing, event management, and social media.

Jim is a graduate of The University of New Hampshire (B.S in Marketing & Finance) and Babson College (MBA). He has been a guest lecturer at UNH’s Peter T. Paul School of Business and was previously the keynote speaker at the school’s 2010 MBA Graduation Hooding Ceremony.

He resides with his family in North Hampton, NH. Current activities include participation in Babson College’s Coaching, Leadership, and Training program (CLTP), hiking, volunteer work for The Pan Mass Challenge, and hiking.