Robert Genco brings over 25 years of experience to the consumer and healthy living industry through marketing, business development and commercialization, with a specialized focus in the supplements and HABA categories. His company, Della Terra LLC, is an independent sales and marketing firm representing many of the natural products industry’s finest lines. Della Terra engages manufacturers and retailers across all aspects of commerce to maximize visibility and awareness throughout the marketplace. Services include product development guidance, strategic sales programming and management, promotional planning and implementation, brand education, and broker management. These services can be delivered from a national level all the way to implementation at shelf.