Steve Upson is President of Vertica Group, with decades of experience leading strategy, marketing, and sponsorship initiatives across the global sports, entertainment, and lifestyle sectors. Throughout his career, Steve has specialized in building partnerships that connect world-class organizations with leading consumer brands, driving measurable growth and visibility for both sides.

He has represented the sponsorship and commercial interests of some of the most recognized teams, leagues, and properties in the world — spanning professional sports, the Olympic movement, and global lifestyle platforms. Steve brings to Silverwood a unique blend of strategic insight, brand-building expertise, and a deep network across the sports and entertainment ecosystem, helping clients identify and capitalize on partnership and growth opportunities in this dynamic sector.