Silverwood Partners Strategic Consumer Industry Analysis
Silverwood Partners has published a Strategic Analysis of trends in Consumer Food & Beverage and Technology – download here
Highlights of the Silverwood Industry Analysis include:
- Technology is changing consumer purchasing behavior with negative impact on store-based retail
- Explosion of brands and concepts – too many startups chasing available white space
- Incumbent large CPGs have become more responsive to competitive threats
- New brands need to be first and fast in developing business opportunity
- Sustainable differentiation and defensibility increasingly important for survival
- D2C channel important for all brands
- Review of new concepts and trends
- Anticipate abrupt economic slowdown after 10 years of growth