Consumer Private Placement and M&A Transactions Review Week Ending Feb 23, 2025

A-Game: The company raised $18.5 million of venture funding through a combination of convertible debt and equity from undisclosed investors on February 19, 2025. The company is a producer of sports drink energy beverages.

Brother’s Bond: The company raised $7.5 million of Series B1 venture funding from undisclosed investors on February 18, 2025. The company is a producer of distilled and crafted bourbon beverages.

Titanic Distillers: The company received GBP 5 million of development capital from Whiterock Finance on February 17, 2025. The company is a producer of premium Irish whiskey and is based in Belfast.

Vebu: The company closed on $2 million of an undisclosed targeted amount of venture funding on February 19, 2025. The company is a developer of custom food automation machinery designed to automate the restaurant food and beverage supply chain.

Lost Lantern: The company raised $2.0 million of venture funding from undisclosed investors on February 21, 2025. The company is an operator of a whiskey production brand intended to offer rare whiskies from around the world to American consumers.

Laws Whiskey House: The company received $1.5 million of development capital from an undisclosed investor on February 20, 2025. The company is a producer of whiskey intended to offer a terroir-driven, specialty flavor experience to whiskey drinkers and is based in Denver, Colorado.

CRL Foods: The company raised GBP 1 million of venture funding from Maven Capital Partners UK on February 17, 2025. The company is a developer of retort technology designed for sterilization and pasteurization of food and drinks.

Alani Nu / Celsius Holdings: The company, a subsidiary of Congo Brands, reached a definitive agreement to be acquired by Celsius Holdings for $1.8 billion on February 20, 2025. The company is a US producer and retailer of premium health and fitness drinks and supplements.

Simple Mills / Flowers Foods: The company was acquired by Flowers Foods for $795 million on February 22, 2025. The company is a producer of organic, gluten-free, and plant-based food products.

Aura Bora / Next in Natural: The company was acquired by Next in Natural for an undisclosed amount on February 19, 2025. The company is a producer of flavored, craft sparkling water made from herbs fruits and flowers.

Blackbird Foods / Ahimsa Companies: The company was acquired by Ahimsa Companies through an LBO on February 17, 2025 for an undisclosed amount. The company is an artisanal producer of plant-based pizza, seitan, and wings.

Elitepharm Laboratoires / Freedom International Group: The company reached a definitive agreement to be acquired by Freedom International Group, a subsidiary of Vision International People Group for an undisclosed amount on February 17, 2025. The company is a manufacturer of food supplement products sold through pharmacies, supermarkets, and online.

Kitche / Remy: The company was acquired by Remy for an undisclosed amount on February 17, 2025. The company is a UK-based developer of a home food waste prevention app.

Lehua Group USA / Unknown Investor: The company was acquired by an undisclosed investor on February 21, 2025. The company is a manufacturer of cannabis-infused beverage products.

Mayrand Plus / Colabor: The company reached a definitive agreement to be acquired by Colabor for an undisclosed amount on February 19, 2025. The company is a distributor of food products to customer in the hotel, catering, and corporate food service sectors, and is based in Quebec, Canada.

Ridgeway Brewing / Crafty Brewing Co: The company was acquired by Crafty Brewing Co for an undisclosed amount on February 21, 2025. The company is a producer of craft beer based in Oxfordshire, UK.

Sauer Brands / Advent International: The company was acquired by Advent International through an LBO on February 19, 2025 for an undisclosed amount. The company is a producer of branded and private-label packaged food products sold through supermarkets, distributors, and restaurants.

The Spice Factory / Gimv: The company entered into a definitive agreement to be acquired by Gimv, Mr. Jorgen De Pelsmaeker and its management through an LBO on February 20, 2025 for an undisclosed amount. The company is a producer of herbs and spices sold to customers across Belgium, France, the United Kingdom, and the Netherlands.