Silverwood Partners is pleased to announce that Brands Within Reach, a subsidiary of NewAge, Inc., has been acquired by Zachert Private Equity GmbH. Brands Within Reach owns leading beverage brands such as Xing Tea, Búcha, Coco Libre and Aspen Pure, as well as licensing rights to Evian, Volvic and Nestea. Silverwood Partners was exclusive financial advisor to NewAge.
“We are pleased to have found a great partner for the Brands Within Reach business as NewAge moves in a different strategic direction with ARIIX and our direct selling/e-commerce initiatives. Silverwood Partners ran a comprehensive process and delivered a range of alternatives for review – we appreciate the industry expertise and guidance of the Silverwood team.”
– said Brent Willis, CEO of NewAge.